Co-founded Lovnlike, an online platform for validating ads likability, with the vision of enabling ad viewing a fun experience.
Established value proposition, business plan and GTM strategies to align with strategic consumer base (Peak 60K impressions per day), with focus on client relationship and product strength to catalyze product adoption rate and client success.
With 60% DAU/MAU, 15+ min avg session length, contracted $200 K+ Annual Recurring Revenue, serving 6K+ Ads/month.
Defined, drove, and analyzed A/B tests for watch time conversion and view-through rate on the web for better ROI for customers.
Using Mixpanel and Google Analytics, specified analytics requirements for performance monitoring & reporting to 100+ clients.