In a true Organizational role, worked on multiple products that gave me broad exposure to Highmark and its partners.
Presided over qualitative & quantitative study and demonstrated strong value proposition, competitive advantage, and ultimately customer adoption, aiding AHN brand repositioning from being affordable to being value provider, leading to 5% rise in patients.
Instituted Alpha (Trusted Tester) product testing program, enrolled 16 product teams and launched 100+ Alpha features, with a regular and predictable cadence, drawing in 15% higher customer engagement over the previous version.
Drive in-person user discovery sessions to evaluate customer workflows, gathering requirements and conceptualizing solutions.