Provided leadership for Products serving 1 million people on Highmark’s enterprise platform enabling continuous advancement.
Conceptualized and validated Persona based user-experience, revamped Drmatch application, organized A/B testing on sign-up and welcome experience, increasing sign-ups by 40%, funnel completion rate by 20%, and conversion rate by 10%.
Empathized with customers and users to generate healthcare roadmap and solutions focusing on pain points, managing backlog, conceiving & prioritizing features, epics, and user stories, coordinating with engineering to launch, valuing $15 million.
Co-created PRD, user stories, wireframes, and API design for Amwell and Doctorondemand integration in Highmark website for tele-health services. Worked with growth team on streamlining the on-boarding experience, with 25K+ users in the first 3 months.